Search Engine Optimization or in short SEO is the process of application of varied tactic to dive the organic traffic to the site. Any kind of traffic from the unpaid sources are called the organic traffic. Here the term traffic refers to the visitors to the site. Search Engine runs in the Algorithm and changes them continuously. The major search engine of our age is Google, Bing, Yahoo, etc. Google dominate the entire search engine with more than ninety percent of the searches are made from Google.
Applying certain tactics while building and operating the site can drive tons of free traffic. Due to this adequate knowledge of search engine optimization is vital for the prosperity of everyone who wants to harness the power of the Internet.
There are mainly two types of Search Engine Optimization one is On-page and another is off-page optimization. On-page SEO refers to the tactics need to use while making the website such as the adequate use of HTML. This needs to be done at the beginning and is vital to induce traffic. Whereas off page search engine optimization is the process of using tactics to attract the traffic after the page has been made such as link building.
There are three types of tactics commonly used in SEO one is the black, gray and white hat. Black hat is using the unethical means to manipulate search engine. This can lead to the permanent ban on the website by the search engine. White hat is the use of ethical means to rank high in organic search such as keyword research. Gray Hats is the intermediate between white and black hat.
Search engine treats the paid and organic search in different ways. Paid search only pops up separately at the top or at the bottom of the search engine. This does not have any relation to the unpaid or the organic search.