The visitors obtained from the unpaid sources are called the organic traffic. The entire search engine runs in the algorithms, which constantly changes with time. Usually, the first three results in the search engine receive the higher amount of click. Due to this, there are countless pundits out there to teach how to rank high in organic search.
The paid search that appears in the first of search engine has nothing to do with the organic result that pops up high in the search engine. There are some unethical ways to rank high in search engine often called Blackhat Search Engine Optimization.
Those who want to have instant traffic can look for the paid advertisement available including the advertisement in the television and other media. Those who thinks for long term needs to invest in the organic search.
Update content lush with the keywords receives the higher amount of traffic than any other site. Backlinks from the authority site help to rank high in the organic search. There are multiple ways to apply to make the organic search relevant.